<br />Nowadays, with the rapid development of the modern sciences technology, the way of the news communication has been changed. The internet medium plays the same role as the traditional media like TV, radio broadcast, newspaper and etc. As a medium form which is the most development potential for the communication of sport culture, the timelines, convenience and more and more advantages have been shown in the public. In the process of the communication of the sport culture, Internet has been the new important force in the media. In this process, the influence on the sport news communication is not only positive, but also has a negative impact. We should face the pros and cons directly. The positive side should be improved and the other side should be avoided to realize the overall health of the sport culture communication.<br />Keywords: internet,sport , communication<br />Prof. Dr. Mazin Hadi Kzar<br />Physical Education & Sport Science Department, Al-Mustaqbal University College, Babylon, Iraq<br />[email protected]