شارك التدريسي م.م زين العابدين عبود مع اساتذه جامعات ببحث ضمن مستوعبات سكوباس بعنوان <br />العلاقة بين الابتكار الرقمي والتسويق الرقمي والتكنولوجيا الرقمية وأداء الشركات: الدور الوسيط لإدارة سلسلة التوريد الخضراء في صناعة النسيج العراقية.<br />The relationship between digital innovation, digital marketing, digital technology, and corporate performance: The intermediary role of green supply chain management in the Iraqi textile industry<br />وتضمن مايلي :<br />The purpose of this study is to explore the moderating effect of green supply chain management (GSCM) on the relationships between digital innovation (DII), digital marketing (DIM), digital technology (DIT), and corporate performance (COP) in the Iraqi textile sector. Researchers utilized a cross-sectional research methodology to collect data from 219 managers of the textile industry via a self-administered survey questionnaire using a feasible sampling technique. Quantitative research methodology and Partial Least Square-Structural Equation Modeling (PLS-SEM) was utilized. The regression analysis findings indicate that DII and DIM have a positive and statistically significant effect on GSCM and GSCM, as well as an indirect impact on COP. On the other hand, the DIT had negligible effects on GSCM and COP and negligible indirect effects on COP. The GSCM has a substantial impact on COP as well. With these findings, the research provided a significant body of literature to the existing body of knowledge, which could assist future researchers in pursuing their research in novel ways. The study could help researchers and policymakers understand the significance of DIT, DII, and DIM for enhancing GSCM and improving corporate performance.