Artificial Intelligence and Its Role in the Sports Field Artificial intelligence has become a highly influential technology in modern sports. It contributes to analyzing player performance using advanced data and statistics. Intelligent systems assist coaches in developing tactical strategies and decision-making. AI is used to monitor physical fitness and prevent sports injuries. It also supports the development of refereeing technologies through accurate video analysis. Smart applications enhance fan experience with real-time match insights. AI helps sports clubs in talent identification and scouting. Thus, artificial intelligence has become a fundamental element in advancing sports and improving efficiency.