Artificial intelligence plays an important role in developing modern marketing strategies. It helps analyze customer behavior and understand their needs and preferences accurately. AI is used to personalize advertisements and marketing content for different customer segments. It also enhances user experience through intelligent recommendations. Moreover, AI contributes to predicting market trends and increasing business success opportunities. It supports marketing automation and improves customer relationship management. AI also helps in measuring marketing campaign performance and analyzing results. It reduces costs and increases marketing efficiency. Therefore, artificial intelligence has become a key element in digital marketing.