Media plays a central role in supporting and promoting social development by influencing public awareness and attitudes. It contributes to spreading knowledge about important social issues such as education, health, poverty, and women’s empowerment. Media also guides public opinion toward adopting positive behaviors that support sustainable development.
It serves as an effective platform for enhancing community participation and encouraging individuals to engage in solving social problems. Furthermore, media promotes values such as tolerance, social justice, and active citizenship.
Through purposeful media campaigns, media can become a powerful tool for social change and the development of an informed and cooperative society. Therefore, media is considered a key factor in achieving comprehensive social development.