Artificial intelligence has become a powerful tool in analyzing political discourse and understanding how public opinion is shaped in the digital age. With the widespread use of social media platforms and the massive daily flow of textual data, traditional analytical methods are no longer sufficient to process such volumes of information. AI technologies, particularly natural language processing, have emerged as effective solutions for examining political speeches, media statements, and online posts to uncover underlying semantic and emotional patterns. Intelligent analytical systems rely on algorithms capable of classifying texts according to political orientation, whether supportive, opposing, or neutral. They can also measure the emotional tone embedded in discourse, such as fear, anger, or optimism. This type of analysis helps reveal how language is strategically employed to influence audiences and how specific vocabulary and slogans are used to construct particular public perceptions. Moreover, AI can track the evolution of political discourse over time and compare communication styles among parties or public figures, offering deeper insights into ideological and strategic shifts. Additionally, artificial intelligence enables the analysis of audience engagement with political content by examining comments, shares, and dissemination rates, thereby providing near real-time measurements of public sentiment. Predictive models can forecast potential reactions to political decisions or electoral campaigns, giving policymakers strategic tools to tailor their messaging more effectively. However, these advancements raise significant ethical concerns regarding the potential misuse of AI for misinformation, manipulation, or increasing societal polarization. Therefore, responsible implementation requires clear legal and regulatory frameworks to ensure transparency, protect privacy, and safeguard freedom of expression. Artificial intelligence in political discourse analysis represents a double-edged sword: it is a powerful research instrument for understanding societies and strengthening democratic dialogue, yet it can also become a mechanism for undue influence over public opinion if misused.