Sports Marketing <br /><br />Mazin Hadi Kzar<br />Physical Education and Sport Sciences Department, Al-Mustaqbal University College, 51001 Hillah, Babil, Iraq<br />[email protected]<br />Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. <br />After researching the sports industry from a business perspective the importance of marketing decisions .<br />The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. <br />The idea to consumers or fans of the NBA that they could wear the same shoes .<br />Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. <br />Keywords: sports, marketing, plans