almustaqbal University recently launched a comprehensive and vital awareness campaign titled: "Professional Ethics in Medicine". The campaign aims to deepen students' and health personnel's understanding of the ethical principles that govern sound medical practice and promote adherence to these principles across all areas of healthcare work. This initiative aligns with the University's firm commitment to achieving the United Nations' Sustainable Development Goals (SDGs), specifically Goal 4: Quality Education, by providing value-based education that incorporates professional ethics as an integral part of the curriculum. The campaign was conducted under the direct supervision and exceptional efforts of the teaching staff, including: Ms. Al-Shaimaa Firas Mohammed Reda (Assist. Lecturer) Ms. Noor Firas Ms. Noor Al-Huda The campaign featured a series of interactive lectures, workshops, and the distribution of educational materials that highlighted crucial issues such as confidentiality of information, respect for the patient, equity in healthcare provision, and the physician's responsibility towards society. The event witnessed a large turnout and active participation from students, who showed high interest in the topics presented. The supervisors emphasized that instilling professional ethics in almustaqbal medical personnel is a fundamental pillar for ensuring the quality of healthcare and effectively contributing to building a healthy and safe society. This perfectly aligns with the University's vision of graduating scientifically and ethically qualified cadres to serve the nation.