With the rapid development of artificial intelligence technologies, it has become necessary to pay attention to the ethical aspects that govern the way these systems are used. In addition to their great capabilities for data analysis and decision-making, challenges related to privacy, transparency, and responsibility emerge. The importance of ethics starts from the issue of data collection; smart systems rely on huge amounts of information, which makes protecting this data a top priority. Therefore, it must be ensured that data collection is carried out in a legal and clear manner, and that it is only used for authorized purposes without exploitation or abuse. Smart systems must also be transparent in the way they work, in the sense that the user knows how these systems make their decisions and how much data they rely on. This is important for building trust between the user and technology, and reducing the chances of bias or errors in AI output