**A student awareness activity addressing some important accounting concepts.

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As part of the awareness activities of the departments of the **College of Administrative Sciences / University of Al-Mustaqbal**, and under the supervision of the faculty members of the **Accounting Department**, a scientific and awareness-raising student activity was held, represented by the preparation and distribution of **awareness posters highlighting accounting values and concepts**. This activity was prepared by **third-year students of the Accounting Department**, under the supervision of **Assistant Lecturer Ali Marza Abdul Hamza** and **Assistant Lecturer Amir Husni Matar**. The activity aims to **spread the culture of Total Quality Management (TQM)** throughout the college by raising students’ awareness of the importance of **cost reduction, efficient time management, and achieving quality in line with customer requirements**, in addition to enhancing **organizational flexibility** that enables institutions to face potential changes in the labor market, customer needs, and the internal and external environment of the organization. The activity also highlights the **role of Total Quality Management in improving institutional performance and raising professional standards**, by fostering a spirit of **teamwork** and strengthening **cooperation within work teams**, which contributes to the exchange of experiences and skills among employees. **Total Quality Management** is considered one of the most important modern administrative concepts, as it seeks to ensure the dissemination of quality across all departments and sectors of the institution in a comprehensive and integrated manner, with the participation of various levels and specializations, and with a focus on **continuous improvement**. Moreover, Total Quality Management represents a **strategic competitive tool** and a foundation for an integrated managerial philosophy aimed at achieving high-quality performance and products, enhancing employee satisfaction, and positively reflecting on the **efficiency of the institution and the sustainability of its success**.