Academic Cooperation Keeping Pace with Digital Transformation: A Joint Scientific Seminar between Accounting and Physical Education

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Summary of a Scientific Workshop A scientific workshop was held addressing the topic of innovation and artificial intelligence in the management of sports institutions, aiming to highlight the role of modern technologies in developing administrative and technical performance and keeping pace with rapid digital transformations. The workshop included a presentation on the concept of innovation in sports management and the most important applications of artificial intelligence in supporting decision-making, performance analysis, and the management of human and financial resources, as well as enhancing fan experience and developing smart sports facilities. The workshop also discussed the strategic impact of adopting these technologies in achieving institutional excellence and sustainability. The workshop concluded by emphasizing the importance of building technical capacities, providing qualified personnel, and encouraging a culture of innovation within sports institutions, while pointing out the key challenges that may face the digital transformation process and the ways to address them.