A new scientific book has recently been published by Dr. Mu'ayyad Abdul-Hussein Al-Fadl, a lecturer in the Department of Business Administration at the College of Administrative Sciences. The book is part of a series of scientific publications that contribute to developing academic knowledge and meeting market needs.
The book addresses the importance of using mathematical models as an effective analytical tool in understanding consumer behavior, strategic planning, and marketing decision-making in the services sector, one of the fastest-growing and most developed sectors in the world. The book also presents practical applications of various mathematical models that contribute to improving the efficiency of marketing performance and increasing the competitiveness of service institutions.
This achievement represents a qualitative addition to the scientific library in the field of marketing and management and reflects Dr. Al-Fadl's ongoing efforts to employ scientific knowledge to serve applied issues in the Iraqi and Arab administrative environment.
The Deanship of the College and its academic staff extend their warmest congratulations to Dr. Mu'ayyad Abdul-Hussein Al-Fadl, wishing him continued success in his academic and research career.
The University of the Al-Mustaqbal is ranked first among private universities.