As part of its ongoing research and academic efforts, Assistant Professor Amir Faris, a faculty member in the Department of Business Administration at the College of Administrative Sciences at almustaqbal University, published a new scientific paper titled "The Impact of Social Media Use on Purchasing Decisions."
The paper was published in the Journal of Business Economics, issued by Al-Nahrain University, a peer-reviewed scientific journal that focuses on modern economic and administrative issues.
The paper addresses a critical topic in our current era, highlighting how various social media platforms influence consumer behavior and purchasing decision-making. This research represents a qualitative addition to the scientific library and contributes to a deeper understanding of the changes taking place in the local and global markets.
almustaqbal University affirms its continuous support and encouragement of its academic members to actively participate in scientific research, with the aim of raising the academic level and providing research contributions that serve the community.
almustaqbal University is ranked first among private universities.