1. What is Nursing Marketing? Nursing marketing is a set of activities and processes aimed at informing the public (patients and the community) about the quality and efficiency of nursing services, with the goal of building trust and enhancing the reputation of the healthcare institution. 2. Importance of Nursing Marketing Its importance lies in several key points: Building Trust: Nursing is the first line of defense; marketing their competencies reassures patients. Attracting Talent: Effective marketing helps attract the best nurses to work at the institution. Improving Brand Image: Showcasing the human and professional aspects of the hospital. Increasing Market Share: A patient’s choice of hospital often depends on the reputation of care and attention provided. 3. Nursing Marketing Strategies Successful strategies rely on combining digital content with direct engagement: A. Content Marketing Publishing educational articles and videos presented by nurses (health tips, first aid guidance). B. Storytelling and Success Stories Sharing real success stories of patients who recovered thanks to outstanding nursing care (while maintaining privacy). C. Social Responsibility Organizing free screening campaigns or educational seminars in residential neighborhoods. 4. How to Implement Nursing Marketing (Steps) Identifying the Target Audience: Are they elderly individuals? Mothers? Or patients with chronic illnesses? Developing Professional Identity: Training nurses in communication skills to serve as brand ambassadors. Using Digital Platforms: Activating the role of nursing on social media platforms (LinkedIn, Instagram). Continuous Evaluation: Measuring patient satisfaction with nursing services and utilizing the results in marketing campaigns. 5. Standards of Nursing Marketing Marketing in this field must adhere to strict standards to ensure professionalism: Standard Ethics Accuracy and honesty in medical claims; avoiding exaggeration. Privacy Strict adherence to patient data protection laws (HIPAA). Quality Marketing materials must reflect the actual level of service provided. Professionalism Maintaining a professional appearance across all promotional media. Conclusion Nursing marketing is not merely “advertising”; it is a bridge that connects the nurse’s skills with the patient’s needs. When an institution succeeds in marketing its nursing services effectively, it ensures patient loyalty and sustainable success.
  الهدف الثالث من اهداف التنمية المستدامة -الصحة الجيدة والرفاه