Asst.lect: Anmar Thamer Ubaid Al-Sultani
Strategic management is considered one of the most important fields of modern management, as it focuses on determining the long-term directions of organizations, formulating objectives, and selecting appropriate strategies that enable the organization to adapt to its internal and external environment and achieve a sustainable competitive advantage. In light of rapid economic and technological changes, strategic management has become a necessity rather than an option, especially in organizations operating in unstable environments.
Concept of Strategic Management
Strategic management refers to an integrated process that includes strategic analysis, strategy formulation, implementation, and then evaluation and control. This process aims to align the organization's resources and capabilities with environmental opportunities and threats, ensuring the achievement of its objectives efficiently and effectively.
Importance of Strategic Management
The importance of strategic management lies in its ability to help organizations anticipate the future, reduce uncertainty, and improve the decision-making process. It also contributes to enhancing competitiveness through optimal resource utilization, achieving performance excellence, and building a strong organizational reputation.
Conclusion
Adopting strategic management represents a fundamental pillar for the success of contemporary organizations and serves as an effective tool to achieve sustainability and growth in dynamic work environments.
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