Paper material is a fundamental element in print design, directly affecting print quality, appearance, and the tactile experience of the final product. Choosing the right paper is not only about aesthetics but also about function, message, and brand identity. Common types of paper include matte paper, which has a non-reflective surface that provides a soft, elegant look and is widely used in books, brochures, and educational materials due to its readability. Glossy paper enhances color brightness and sharpness, making it ideal for magazines, photographs, and advertising materials that rely on visual impact. Cardstock is thicker and more durable, often used for business cards, invitations, and covers, giving a sense of strength and professionalism. Recycled paper, on the other hand, is an eco-friendly choice used in sustainable design projects, supporting environmental responsibility and green branding. Selecting the appropriate paper depends on project type, budget, printing method, and target audience. A skilled designer balances these factors to achieve the best visual and functional outcome, recognizing that paper is not just a surface for text and images but an integral part of visual communication. Almustaqbal University, The First University in Iraq.
  الهدف الرابع (التعليم الجيد)