Prepared by Assistant Lecturer Turfa Maki Badri Strategic planning is one of the most important management practices that contribute to the success and stability of modern organizations. It directs efforts toward greater goals and determines the organization's future path. In light of rapid environmental changes and increasing competition, strategic planning has become an indispensable tool for ensuring adaptation, sustainability, and achieving performance excellence. The Concept of Strategic Planning: Strategic planning is an analytical process aimed at defining an organization's future vision, formulating its long-term goals, and developing plans and policies that help achieve those goals within a framework of available resources and capabilities. In other words, it is a systematic approach to making decisions related to the future, focusing on what needs to be done and how it can be achieved. The Importance of Strategic Planning: Defining the overall direction of the organization and ensuring that decisions are consistent with its vision and mission. Improving the effective utilization of financial, human, and technological resources. The ability to predict and prepare for changes in the internal and external environment. Promoting a spirit of teamwork among various departments and divisions. Improve decision-making based on accurate data and analysis. Strategic Planning Steps: Analyze the internal and external environment (strengths, weaknesses, opportunities, threats). Determine the organization's vision, mission, and core values. Formulate measurable and achievable strategic objectives. Develop implementation plans and define the required responsibilities and resources. Continuous monitoring and evaluation to measure progress and improve performance. The Role of Strategic Planning in Achieving Organizational Goals: Achieving alignment between objectives and actions: Planning helps ensure that the organization's daily activities are aligned with its long-term goals. Improving organizational performance: Through clarity of vision, setting priorities, and focusing efforts on results. Increasing competitiveness: An organization with a clear strategic plan can more effectively compete with competitors.Promoting innovation and creativity: Planning encourages strategic thinking and exploring new opportunities for growth. Improving management efficiency: The manager relies on realistic data and well-studied alternatives to make decisions.