In line with its commitment to strengthening its scientific role both regionally and internationally, Al-Mustaqbal University made a distinguished appearance at the 11th International Conference of the Arab Association for Scientific Research and Communication Sciences, held at the Faculty of Media at the Lebanese University, with the participation of a select group of Arab and international researchers. The opening day of the conference witnessed the official participation of Professor Dr. Hassan Shakir Majdi, President of Al-Mustaqbal University, along with Professor Dr. Akram Faraj Al-Rubayi, Head of the Media Department. The conference participants warmly welcomed the university’s delegation in appreciation of their active engagement in this prominent academic event Dr. Akram Al-Rubayi presented a new research study titled: “Artificial Intelligence Challenges to the Human Mind in Engineering the Guidance of Media and Communication Users – Communication in Scientific Activity as a Model.” The study highlighted the cognitive and technological shifts imposed by artificial intelligence on the media sector and its role in reshaping contemporary communication behavior Reflecting the university’s commitment to building strong academic partnerships, the President of Al-Mustaqbal University honored several distinguished figures from the Lebanese University and the Arab Association for Scientific Research and Communication Sciences by presenting commemorative shields to the President of the Lebanese University, the Dean of the Faculty of Media, the Director of Branch One, and the Association’s President, Dr. Mai Al-Abdullah The conference witnessed notable participation from French and Arab researchers and included multiple scientific sessions broadcast on Lebanese television, helping to broaden the reach of scientific knowledge and research outcomes Al-Mustaqbal Universitys participation in this event reaffirms its dedication to supporting academic advancement and contributing research initiatives that help develop the Arab media sector and address the challenges of the future