Typography is one of the most essential elements of visual communication. It involves arranging letters and words in a visually appealing and functional way to improve readability and enhance message clarity. Choosing appropriate typefaces, setting font sizes, controlling spacing between lines and letters, and applying proper alignment all directly influence the reader’s experience and understanding. A typographic designer aims to balance form and content so that the typeface reflects the spirit of the message while supporting communication goals. Formal fonts convey professionalism and seriousness, while expressive fonts suggest creativity and energy. Typography plays a major role in advertising, books, logos, and marketing materials, helping to shape brand identity and strengthen visual recognition. With digital advancement, typography has expanded into interactive and customizable design. Designers can now create custom fonts and adaptive layouts suitable for both digital and print media. This evolution has provided greater creative freedom while maintaining readability principles, making typography a core component of modern user experience and effective communication. Almustaqbal University, The First University in Iraq.
  الهدف الرابع (التعليم الجيد)