Prepared by: Assistant Lecturer Anmar Thamer Obeid Digital transformation refers to a comprehensive strategic process aimed at integrating digital technologies into various organizational activities to improve performance, enhance operational efficiency, and support innovation. Digital transformation has become an essential necessity in light of rapid technological advancements and increasing global competitiveness. It helps organizations modernize traditional work methods, improve service quality, and accelerate decision-making based on data analysis and intelligent technologies. Moreover, it contributes to enhancing organizational flexibility and the ability to adapt to environmental and economic changes. Despite the significant benefits of digital transformation, its implementation faces challenges related to digital infrastructure, human resource training, and information security. Therefore, the success of digital transformation depends on having a clear strategic vision, effective digital leadership, and an organizational culture that supports change and innovation.
  التحول الرقمي ودوره في تطوير الأداء المؤسسي في عصر الاقتصاد الرقمي