Within its ongoing commitment to enhancing the professional competencies of its staff and aligning institutional performance with the demands of the digital era, Al-Mustaqbal University, in cooperation with the Continuing Education Center, organized a specialized training course entitled: “Developing Linguistic and Media Skills and Applications of Artificial Intelligence.” The course targeted website administrators and media unit personnel, aiming to elevate media performance standards and strengthen the effective utilization of modern technologies in digital content production. The training program covered several theoretical and practical modules, including: Development of linguistic and media competencies. Fundamentals of digital media and official news writing. Applications of artificial intelligence in media practice. Functional English for media purposes. The course witnessed active engagement from participants and featured theoretical explanations supported by practical applications. This approach enhanced participants’ ability to effectively employ artificial intelligence tools in news preparation and digital platform management. This initiative aligns with the University’s strategic vision to support digital transformation and empower its staff to keep pace with rapid technological advancements, thereby improving institutional performance and professional standards. At the conclusion of the course, emphasis was placed on the importance of continuing such high-quality training programs that contribute to building specialized media professionals capable of meeting contemporary labor market requirements. Al-Mustaqbal University – The First University in Iraq