As part of its commitment to active engagement in specialized workshops that aim to develop universities and strengthen their linkage with the labor market, Al-Mustaqbal University took part in the international online workshop entitled: "AI and the Sensory Future of Shopping: Virtual Tasting, Smart Fashion, and the Transformation of the Consumer Experience" delivered by Prof. Sima A. Hamadeh, Full Professor of Public Health Nutrition at Haigazian University – Lebanon, on Thursday, September 4, 2025 via Microsoft Teams. The workshop explored the role of advanced technologies and artificial intelligence in reshaping consumer experiences through virtual tasting, smart fashion, AR/VR, and sensory marketing, while also addressing ethical challenges related to data privacy and algorithmic bias. Al-Mustaqbal University’s participation in this event reflects its strategy to stay aligned with the latest scientific and technological innovations, and to reinforce its academic role in preparing graduates equipped to meet the evolving demands of the labor market.